Companies must consider multiple dimensions while deciding their Channel development strategy. Understanding which customers to address through which routes is important to capture the market opportunity. Companies must analyze the maturity level of the regional market, local business practices and collect relevant data on market intelligence.

Think Turbine assists business clients to form an efficient channel development strategy by performing the following approach:

Market assessment

  • Culture & Environment analysis
  • Current market & channel analysis
  • Consumer behavioral analysis
  • Competitor analysis & benchmarking
 Opportunity & risk assessment

  • Growth potential analysis
  • Risk assessment
  • Cost & revenue analysis
Channel strategy & plan of action

  • Channel strategy assessment
  • Distributor evaluation
  • Operational requirement analysis
  • Financial implications
 Channel development

  • Channel design
  • Channel implementation
  • Operational execution
  • Channel management

To learn more about how Think Turbine may assist you on your channel development strategy and implementation please contact us at info@thinkturbine.com or call us at +880 1970001989.

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